I’m not going to downplay the result of the Scottish elections of 5 May 2011. Seismic is a good word, historic has been used widely, although our work in 2007 also led to historic references so this must be bigger than that. What was our part?
It wasn’t political: we didn’t advise on which policy would be better or worse than any other. We brought the campaign to life.
Through a clear, confident, positive, rock-solid strategy. Through insightful research undertaken by the brilliant Mark Cuthbert. Through the amazing creativity of Will Atkinson and Jim Downie, the wonderful design skills of Sam Hinks and the masterful type of Frank Brown, Claire Lovie, Steve Johnstone and Matt Armstrong. Through the film production skills of George Barr and his colleagues at Greenroom Films, and their counterparts at Red Facilities when we needed a bit of radio. We created the best online campaign ever seen in a UK election, masterminded by our friend Ewan McIntosh. With printers, production houses and other suppliers and particularly the media team at The Media Shop. Directed by the most perfect client, Peter Murrell, with strategic direction and political content from Stephen Noon.
This team is what Cor Agency is all about. And the result is way beyond even what we could imagine.