The four ‘P’s of traditional marketing are well-known. Investigating the potential of QR codes I believe there is a similar ’4P’ logic to define the potential opportunity and benefit of incorporating these strange, black and white squares into marketing communications. The new four ‘P’s are: Provenance, Price, Purchase and Pleasure. Provenance: Consumers want to know [...]
Writing Archive
What will the next five years bring for marketing in Scotland?
McDUFF Stands Scotland where it did? ROSS Alas, poor country! Almost afraid to know itself. Macbeth, Act IV, Scene 3, 1605 The SNP’s historic election victory positions them for five years of majority government, the first time this has been achieved in the Scottish Parliament since Devolution. The ultimate objective for the government is a [...]
What marketers can learn from SNP election victory.
Whether you are a Scot or not, whether you live and work in Scotland or elsewhere in the UK, you cannot fail to have noticed that the SNP won the recent election and now forms a majority government at Holyrood for the next five years. Nothing particularly remarkable, perhaps: ‘party wins election’. It would be [...]