In the beginning was the product. And if the product was good, a business gained competitive advantage. But over time product differentiation lessened and most products today deliver most of what they claim most of the time. So along came service and businesses tried to show they cared by getting ‘close to customers’. This often [...]
Writing Archive
What will the next five years bring for marketing in Scotland?
McDUFF Stands Scotland where it did? ROSS Alas, poor country! Almost afraid to know itself. Macbeth, Act IV, Scene 3, 1605 The SNP’s historic election victory positions them for five years of majority government, the first time this has been achieved in the Scottish Parliament since Devolution. The ultimate objective for the government is a [...]
What a result
I’m not going to downplay the result of the Scottish elections of 5 May 2011. Seismic is a good word, historic has been used widely, although our work in 2007 also led to historic references so this must be bigger than that. What was our part? It wasn’t political: we didn’t advise on which policy [...]