The four ‘P’s of traditional marketing are well-known. Investigating the potential of QR codes I believe there is a similar ’4P’ logic to define the potential opportunity and benefit of incorporating these strange, black and white squares into marketing communications. The new four ‘P’s are: Provenance, Price, Purchase and Pleasure. Provenance: Consumers want to know [...]
Writing Archive
Bringing a bit of imagination to QR codes
QR codes are a door. Nothing more, nothing less. If you don’t have a good web site, there’s no point inviting anyone to visit it. But if it is good, or you’ve produced audio or video content, or you’re organising an event, or you want someone to phone you, a QR code is a perfect [...]