Writing Archive

What marketers can learn from SNP election victory.

Whether you are a Scot or not, whether you live and work in Scotland or elsewhere in the UK, you cannot fail to have noticed that the SNP won the recent election and now forms a majority government at Holyrood for the next five years. Nothing particularly remarkable, perhaps: ‘party wins election’. It would be [...]

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What a result

I’m not going to downplay the result of the Scottish elections of 5 May 2011. Seismic is a good word, historic has been used widely, although our work in 2007 also led to historic references so this must be bigger than that. What was our part? It wasn’t political: we didn’t advise on which policy [...]

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