I was alerted to the following by Michael Gass in one of his always-informative tweets. It’s by Kenneth Roman, former CEO of Ogilvy and is timely because, on 25 August the Marketing Society in Scotland is celebrating the life of David Ogilvy with a series of events as part of the Edinburgh International Marketing Festival. [...]
I’m not going to downplay the result of the Scottish elections of 5 May 2011. Seismic is a good word, historic has been used widely, although our work in 2007 also led to historic references so this must be bigger than that. What was our part? It wasn’t political: we didn’t advise on which policy [...]
There, said it. After 25 years of pitching. winning, losing and … ‘no result we’ll have to do it all again’, the aim of Cor Agency (to present the very best, most appropriate talent to clients) means that we cannot take part in competitive pitches. So we put together a team sheet of practitioners perfectly [...]
Jeremy Bullmore knows what works best when you are choosing an advertising agency.
Cor Agency is a very different, imaginative but quite obvious way to create and deliver the best marketing communications. Just get together the most experienced, most brilliant people and set them to work for you … simple. You don’t need an agency, you need a team. A team of dedicated, fabulously creative advertising, PR, digital, [...]