Writing

Dynamic branding: The next generation of QR codes

I wrote a few weeks ago about the impact and potential of QR codes. One obvious weakness of a QR code is its anonymity. It is very hard to determine from the image itself what the subject matter is, without some surrounding explanation. Now there is a solution and the next generation of QR codes has arrived. Cyberlogos are more than just nicely designed QR codes. They integrate dynamic branding to be a stand alone representation of the brand and contain more information (tracking stats, geolocation indicators etc) than standard QR codes. We have teamed up with one of the leading companies to promote the power of cyberlogos to forward thinking organisations. If you want to find out more, click the link here or contact me directly.