For over 20 years I have been working with companies on marketing communications campaigns. Starting with advertising this has, over the years, extended into PR, design and, increasingly, online communications. In 2011 I was introduced to a work practice called Business Model Generation and by combining this with my own experience and approach, have now [...]
In the beginning was the product. And if the product was good, a business gained competitive advantage. But over time product differentiation lessened and most products today deliver most of what they claim most of the time. So along came service and businesses tried to show they cared by getting ‘close to customers’. This often [...]
There, said it. After 25 years of pitching. winning, losing and … ‘no result we’ll have to do it all again’, the aim of Cor Agency (to present the very best, most appropriate talent to clients) means that we cannot take part in competitive pitches. So we put together a team sheet of practitioners perfectly [...]
Jeremy Bullmore knows what works best when you are choosing an advertising agency.
Cor Agency is a very different, imaginative but quite obvious way to create and deliver the best marketing communications. Just get together the most experienced, most brilliant people and set them to work for you … simple. You don’t need an agency, you need a team. A team of dedicated, fabulously creative advertising, PR, digital, [...]