Our connections to the military over many years have instilled the importance of clear strategic planning. This is as vital in the world of fmcg brands as it is in winning elections or creating significant behavioural change campaigns. Our strategists come from agency, research, academic and business backgrounds and from within client organisations and each is selected according to the skills and attributes they bring to a project. Our recent work with the SNP is a good example of how strategy directed a complex, almost infinitely variable campaign towards an historic success.
One of the reasons for the launch of Cor, and its predecessor, talented, was the realisation that the best creative talent had broken free of the confines of traditional agencies and was working independently, for themselves and with others, across digital and offline media. We work with individual copywriters and art directors and with teams. They may have wildly different working styles but each is hugely experienced, award-winning yet pragmatic.
From beautifully crafted traditional approaches to leading edge digital design and development, our designers bring fresh eyes and real talent to each brief. Cor Agency has nearly a dozen designers and our skill is to match the best one to your brief and the overall team approach.
We understand the power of integrated communications and at the heart of this is the credibility and impact of professional media relations, event management, online PR and word of mouth. We only work with PR consultants that have previously delivered effective campaigns for us, or through peer recommendation. We also partner with a small number of established PR consultancies where we believe this would be in the interests of our clients.
There’s no point creating great ideas if they are not produced perfectly. Our artwork and production team has more experience than they would perhaps care to mention, but they’re good and fast and accurate and know everything there is to know about sourcing, negotiating, producing and delivering: offline and online.
From a simple web site to an e-commerce hub, from email marketing to social media: simple, approachable, understandable solutions. And delivered on-time and on budget: phrases you don’t always hear when you venture online.