QR codes are a door. Nothing more, nothing less. If you don’t have a good web site, there’s no point inviting anyone to visit it. But if it is good, or you’ve produced audio or video content, or you’re organising an event, or you want someone to phone you, a QR code is a perfect interface between a smart phone and you. But too often QR codes are presented as anonymous black squares with nothing to define them as part of any brand communication. My work with Cyberlogos shows that you can be far more creative. QR codes can play an integral part in the presentation of your brand and create an intriguing portal to your web site. There’s no limit to what can be achieved. Watch this space: we’ve done chocolate drops, beer and honey … a few more are in development.